Quick Overview of the Selling Process

• Aware of the complicated local and state requirements affecting your transaction.
• Effective in multi-party, face-to-face negotiations.
• Highly-trained, with access to programs for continued learning and additional certifications.
• Resourceful in attracting the largest possible pool of potential buyers.
• Knowledgeable in the technology resources that facilitate the transaction.
• Assisted by a fully-staffed marketing department.
• Supported by professional legal counsel.

Developing a Marketing Strategy and Marketing Your Property will be done by your REALTOR^® in order to sell your home quickly and on with the best possible terms. The whole process will be presented during the listing presentation appointment. The following are just few of the steps of our selling system:

• Deciding when to put your home on the market.
• Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
• Estimating probable net proceeds.
• Advising you on how to make your home more appealing to potential buyers.
• Ordering a "For Sale" sign to be placed prominently on your property.
• Installing a lock box to make it easy for agents to show your home.
• Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community.
• Inviting REALTOR^® in the area to tour the home.
• Developing a flyer/brochure/CD highlighting the features and benefits of your home.
• Promoting your home at the appropriate Association(s) of REALTORS^® for maximum exposure to other cooperating agents.
• Contacting your neighbors to promote the property.
• Advertising your property on our regular office schedule meetings.
• Featuring your property on multiple websites for maximum exposure.
• Asking clients and colleagues if they know of possible buyers.

You will appreciate having a strong advocate on your side during the transaction! Your REALTOR^® will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your REALTOR^® will advocate your interests by:

• Reviewing the contract and obligations before you sign.
• Explaining how contingencies and release clauses work.
• Protecting you from signing a "blank check" for unknown problems or repairs.
• Defining legal disclosure requirements.
• Orchestrating the offer process for "back-up" offers, if necessary.

Throughout the negotiation, your REALTOR^® will provide you with a professional and objective point of view, but the very final decision of accepting an offer is totally yours.

Once an offer is accepted, your REALTOR^® will manage all the details to make the process as stress-free and efficient as possible:

• Staying in contact with the buyer's agent to ensure a smooth escrow.
• Following up on the progress of the buyer's loan.
• Monitoring all contingency removal deadlines.
• Assisting you if a conflict with the buyer arises.

Finalizing the transaction includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your REALTOR^® will deliver the closing check to the seller and the keys to the new owner.

Make sure to check additional resources on the Home Selling page.